With the development of the times, people's horizons have become wider and wider. It is no longer those young people who are excited about not seeing colorful packaging designs. People are becoming more and more picky about the appearance of their products, making it difficult to please them. So, under such a development background, how can businesses hit the buyer's heart in one fell swoop and let them pay for it? At this time, you need some thoughtful design!
The development of digital packaging printing technology has created an unprecedented opportunity for brands to get closer and closer to consumers. For example, Coca-Cola (Coca-Cola) previously launched the "Share A Coke" product concept, innovative use of digital printing technology, to provide customers with their own name and personalized limited edition beverage bottles, has achieved a good market Responsiveness and high brand recognition by consumers.
In simple terms, Cola's custom packaging service makes products look special to users. Makes you feel like you are unique, or resonates with you! You can't hold it all at once, just buy it and buy it ... it's so easy
Let me show you the official video ads to experience the youthful flesh, country songs, ambiguous and sunny romances. Alas, these only require 3 soft sister coins, and you deserve it: your Coca Cola!
Of course, the Coke bottle in this video is printed with their name. But after Coke entered the Chinese market, it may be seen that the Chinese names are aggressive ... so many combinations of names. How does this print?
Fortunately, this did not stump our designers, they have come out one after another: the title bottle is not painful or itchy
And this kind of literary young people will surely resonate and pretend to take pictures and send lyrics bottles of friends
(Well, didn't I say you? What does it mean to have a like in the sadness ???)
Anyway, it's all about pleasing and trying to make you buy it. After all, your Apple Pay is bundled, right?
Environmental protection is also a response to the call for green action. I really like this kind of packaging design. They generally use not only degradable environmentally friendly materials. And it also has a variety of uses in the function used, save it can be used continuously.
A good example of this is the packaging project "Rag_Bag" designed by Swedish advertising agency DDB Stockholm. This garment outer bag designed for clothing brand Uniforms for the Dedicated is made of natural degradable plastic, safe, non-toxic and environmentally friendly. At the same time, it can be turned into a huge envelope for storing used clothes, and you can send the used clothes directly by donating a postmark. Simple creativity and design have provided the added value of secondary use for packaging. The concept of green ecology coupled with the pervasiveness of charity and humanity has played a very positive role in establishing a brand image.
Still put an advertising video to let the true lovers feel:
Of course, in addition to this multi-purpose design, it is also environmentally friendly design that can minimize material or energy consumption. For example, this kind of fast food take-out packaging uses space reasonably and reduces the effect of paper materials. It looks very solid and cool. I want to eat more set meals for this bag.
Well, why is transparent packaging now popular? With the increase of consumers ’own consumption and health awareness, the specific and transparent of product information has become the focus of consumers' attention when purchasing goods. However, product packaging and label design with complicated and fancy design and messy information labeling have greatly reduced the consumer experience.
To put it simply, buyers are just as accustomed to eating big fish and meat. Now they want to eat radish and cabbage. They used to see only two mooncakes in a two-meter-square box. Users want to return to the rustic, so businesses do n’t want to. Blind bibi, what should be shown to others.
In recent years, with the rapid development of mobile terminal technology, the packaging industry has also followed the development of technological trends and has undergone unprecedented changes. The intervention of modern technologies such as digital mobile phones has made product packaging design relying on people ’s daily mobile phones for information transmission and brand promotion, becoming more convenient and efficient, and greatly improving the intimate interaction between brands and consumers.
For example, Johnnie Walker, the world's largest whiskey brand, launched a new wine bottle packaging incorporating new technology for their Blue Lable Whisky last year. The bottle is equipped with a NFC (near field communication technology sensor) tag, and all the detailed information about the whiskey can be obtained by the consumer near the bottle.
Mobile phones can be used as bank cards, and there are several interactive QR codes on the packaging design. It is not difficult at all! Thinking of the violin beauty of Haagen-Dazs a while ago is also a good marketing method.
Soft packaging is definitely not soft packaging. It means that the packaging style is defined according to the characteristics of the product, so that the product has its own characteristics, without additional or useless decoration.
According to a 2015 Mintel survey, 32% of consumers consider flexible packaging with plastic variability as a symbol of modern and fashionable packaging. However, how to resolve the difference and identification of the brand image in the "flexible packaging era" is the key problem that each brand and packaging industry must solve.
The design size of packaging is more focused on catering to consumer consumption needs and habits, and flexible adjustments according to use scenarios have become a new trend in packaging design. Mintel proposed that the new packaging design size specification will be more open and diversified. Not only should it provide a variety of different size packaging solutions that are more considered by the consumer experience, it should also consider the packaging size and use for consumers.